Pratt & Whitney Offers Intimate Look at the GTF in the Real and Virtual Worlds

Picture perfect Orange County Convention Center, Orlando Florida, MRO Americas 2017. Sure, we're a bit partial, but if there's one booth you need to see – it'd be spot 2217.

"Our booth was really shaped with the customer experience in mind," said John Renehan, executive director, Marketing, Pratt & Whitney. "Let's take customers through some of the examples of what our customers feel every day and the way we are serving them."

A healthy of serving of technology; from the displayed fan-drive gear system to live-stream action of the Aerospace Maintenance Competition at the PW1100G-JM engine, this booth is all about innovation – and the starting point to learn about EngineWise.

"We have had a number of questions. 'What is EngineWise? What does it mean? What does it include?' So that's part of what we want to communicate, that's more than just a suite of service offerings, it's all the touch points with a customer, it's everything we do to support them," said Sharon Maloney, marketing manager.

One of the coolest things that Pratt & Whitney is doing at its booth this year is a virtual reality experience where customers get a chance to really dive into and get an up close and personal view of the Geared Turbofan engine.

"The virtual reality that you see behind me is something we use at the Customer Training Center," said Renehan.

"Having the Customer Training Center virtual reality – they get a peek inside of what we're developing for the future," Maloney said.

The future of aviation was learned this week in Orlando. It's a wealth of information from Booth 2217 that is now shared with our customers around the world.

"One of the most important parts of the launch was to actually fuel the question with customers on just how we can serve them better," Renehan said.